Spartan has announced that Heroic will be the official and exclusive wellness app of Spartan Race U.S. through May 2023.
“Spartan races challenge you to show up at your best and conquer every obstacle on the course,” said Spartan founder and CEO Joe De Sena. “The new Heroic social training platform empowers you to do the same in every area of your life. From your athletic training to your career to your social life, Heroic combines ancient wisdom, modern science, practical tools, and the best behavioral design technology to help our athletes be at their best.”
Created by Brian Johnson and the same development company that helped design Slack, Tinder, and Uber Eats, Heroic’s three-minute Commit + Hit practice makes users actually want to do all the things they know will make them more energized, productive, and connected.
The Spartan community will have an opportunity to interact with Heroic at select races during the 2022 season, and off the course they can continue learning and forming healthy habits with the Heroic app.
The partnership with Heroic includes integration on Spartan’s digital platforms and social media feeds, along with an on-site presence at all obstacle course events through premium signage placement and activations during the 2022 race season.
“Imagine a virtuous, scientifically-proven social training platform that helps people be the best, most heroic version of themselves,” said Heroic founder and CEO Brian Johnson. “That’s Heroic. Everything we’ll do together has a single purpose – helping you move from theory to practice to mastery so we can change the world together.”
More About Heroic
Imagine a virtuous, scientifically-proven social training platform that enables people to be the best, most heroic version of themselves. That’s Heroic. In March 2021, with the support of 2,500+ founding investors from 75+ countries around the world, Heroic made history as the first company to close a $5 million Reg CF equity crowdfunding as part of an $11 million seed round.
Now, they're committed to changing the course of history with the Heroic Training Platform, designed in partnership with the same company that created Slack, Tinder, and Uber Eats. Heroic’s unapologetic and ambitious goal is to play a part in creating a world in which 51 percent of the population is flourishing by the year 2051. Learn more here.