It's official: Dr. Squatch will be our Soap and Body Wash Partner for select races throughout the 2023 Spartan race season.
Spartan racers love this brand and their products, so we are very excited to be working with Dr. Squatch this race season. The #1 natural men’s personal care brand in the U.S. — and one of the fastest-growing personal care companies in the country with over $300 million in sales — exemplifies what it means to be a Spartan: pursuing adventure and living outside of your comfort zone to enable personal growth.
For the first time EVER in Spartan race history, our community will have access to natural soap in our shower areas at select sponsored events this year.
Where Can You Get Your Muddy Hands on Dr. Squatch?
Racers will be able to wash off with Dr. Squatch soap by the Spartan cold wash station alongside an onsite activation — a co-branded photo wall — so don't forget to snap some post-race pictures! (This partnership also includes integration on our digital platforms and social media streams.)
"Dr. Squatch is stoked to be partnering with Spartans to support them on their Unbreakable journey," John Ludeke, Senior Director of Brand Marketing at
Dr. Squatch, says. "Finishing a Spartan race requires a level of health and fitness that is best supported by natural products, and Dr. Squatch is working to ensure that competitors have the absolute best natural personal care products available, so they can feel and perform their best. Get Dirty and Stay Clean with Dr. Squatch throughout 2023."
Dr. Squatch's hero products include natural cold process bar soap, deodorant, hair care, and cologne. Dr. Squatch wants all men to "Feel Like a Man, Smell Like a Champion" with their natural, high-performance products that are made in the USA. For more information and to grab some of your own, click here.