Starting in 2022, Rev Energy Gum is set to become the sugar-free, portable, fast-acting energy solution for Spartans. With a special formula that brings consumers the same amount of caffeine as a shot of espresso in a single piece, Rev Energy Gum is the energy source that will help keep Spartan racers moving.
Rev Gum will be offering free samples to all participants across the 55-plus Spartan Race schedule, and at all eight DEKA events in the United States. Athletes can expect to see the brand and festival activation hitting the course as early as February 2022.
“Getting the right amount of energy delivered at the optimal time can be the difference between winning and losing an endurance race," says Ian Lawson, Spartan's VP of Global Partnerships. "We are so excited to partner with Rev Gum and give our Spartan athletes an innovative way to energize during the race.”
More About Rev Energy Gum
One late night in the library, while cramming for a college biochemistry exam, Rev’s founder, Blake, began his search for a much-needed energy boost. Too late to go to a coffee shop and too early to head home, the search ended at a vending machine filled with high-sugar energy drinks. Being a type-1 diabetic, the only viable solution to staying awake was chewing sugar-free gum. It was at that moment that the idea for Rev was born.