Black Rifle Coffee Company, a rapidly growing and mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, is prepared to get the Spartan community caffeinated beginning in 2022.
The BRCC mission harmonizes perfectly with the prominent military ties blended throughout the Spartan community. The explosive roast profiles begin with coffee beans sourced from Colombia and Brazil, and they're roasted at one of two facilities in Tennessee and Utah.
BRCC will be offering free samples at 10 Spartan races in the United States in 2022. Athletes can expect to see on-site activations serving up hot and cold coffee as early as February.
“We are excited to partner with the Black Rifle Coffee Company, a brand that shares many of the same Spartan values and appreciation for our military community," said Ian Lawson, VP of Global Partnerships at Spartan. "Whether it is kicking off your training day or celebrating the completion of a Spartan race with a Black Rifle Coffee, we are thrilled to have their products available for sampling and purchase at select Spartan events in the United States in 2022."
ABOUT BLACK RIFLE COFFEE COMPANY
Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops explosive roast profiles with the same mission and focus they learned while serving in the military. BRCC is committed to supporting veterans, active-duty military, first responders, and the American way of life.