Spartan and Tough Mudder have announced that Samsung will be the official
smartwatch partner of both U.S. entities for the remainder of the 2022 race season.
“We are excited to have both Spartan and Tough Mudder as launch
platforms for the new Samsung Galaxy Watch5 Pro," said Ian Lawson, Spartan's Vice President of Global Partnerships. "Our athlete communities can
benefit from a best-in-class GPS smartwatch that is unbreakable, built with titanium, waterproof, and has the necessary battery life to withstand our long-distance endurance events."
Unbreakable Spartans and Mudder Nation will have access to Samsung Galaxy’s
ecosystem of mobile devices including, but not limited to, smartphones, tablets,
watches, and buds. At eight remaining Spartan U.S. events and four Tough
Mudder events, including World’s Toughest Mudder, racers can expect to see Samsung product demos on-site to educate athletes on the features and benefits of the Galaxy Watch5 Pro, like heart rate and outdoor adventure tracking.
The partnership with Samsung includes integration on Spartan and Tough Mudder’s digital platforms, influencer marketing, and social media channels, along with giveaway opportunities, Spartan Pro Team integration, and festival challenges.