REIGN Total Body Fuel Becomes Official Sponsor of Spartan Race

REIGN Total Body Fuel Becomes Official Sponsor of Spartan Race

Leading zero-sugar performance energy drink REIGN Total Body Fuel is now officially a Spartan race sponsor — a partnership that will introduce a clean performance energy beverage to all Spartan competitors.

Spartan and REIGN share similar values — competitive, authentic, and inspiring — making this the perfect partnership through which racers have the opportunity to start their race-day experience by sampling the premier sports performance beverage at the REIGN registration activation and continue their day by participating in notable REIGN Festival Challenges. 

The 'Why' Behind a Spartan Race and REIGN Total Body Fuel Partnership 

“We are excited to name REIGN Total Body Fuel as our Official Energy Sports Drink of Spartan U.S. and Canada," Ian Lawson, Spartan VP of Partnerships, says. "REIGN has been a long-time supporter of obstacle racing and the endurance sports community, and we love the brand's attitude, authenticity, and innovation while delivering a better-for-you energy drink for our athletes."

The expanded partnership with Spartan came off the back of a successful 2022 with REIGN and Tough Mudder. The co-branded REIGN Mudderhorn obstacle became a must-do for all fitness aficionados. The REIGN-sponsored stage contests continue to engage participants of all ages (especially the REIGN limbo contest). In 2022, 70% of Tough Mudder participants interacted with REIGN on-site and co-branded neck gaiters generated significant brand exposure in event photos and as on-site giveaways. 

a spartan racer holding up a massive barbell at a race

“The REIGN family is super thrilled to be partnering up with Spartan,” REIGN General Manager Kellen Flores says. “Our partnership with Tough Mudder has been such a home run that both sides were certain there was potential for even greater success. Only the best athletes in the world compete in Spartan races, and REIGN wants to provide them with the fuel to perform at their peak.”

Spartan and Tough Mudder events span from the world’s most popular obstacle course races to trail events, functional fitness challenges, multi-stage mountain bike races, and team-based endurance missions. We've got dozens of global events going down every weekend across the world with something for every athlete, so find your Spartan and Tough Mudder races and events and commit now!

About REIGN Total Body Fuel™ 

Blended with 300 milligrams of Natural Caffeine, BCAAs, CoQ10, and electrolytes, REIGN Total Body Fuel is designed for your active lifestyle. Offering zero sugar and zero artificial flavors and colors, REIGN Total Body Fuel is the ultimate fitness-focused beverage to support your performance needs. Available in 10 amazing flavors: Orange Dreamsicle, White Gummy Bear, Reignbow Sherbet, Cherry Limeade, Melon Mania, Razzle Berry, Lilikoi Lychee, Red Dragon, Watermelon Warlord, and all-new Tropical Storm. Visit your local retailer to try one today and make sure to follow on Instagram @reignbodyfuel … REIGN Total Body Fuel™ is available in the U.S., Canada, Caribbean, Brazil, Chile, UK, and a number of European countries; ingredients and flavors featured in the above description vary for countries outside of the US. Please visit for more information.

Upcoming Spartan Race Schedule