Spartan Race Unveils Global Partnership With Optimum Nutrition

Optimum Nutrition, the world’s #1 sports nutrition brand, joins forces with the world’s leading obstacle course race, activating across 90 events in 29 countries.

At 2024 events and beyond across the globe, two industry leaders – Spartan and Optimum Nutrition, the world’s #1 sports nutrition brand – will collide for a major partnership that will be recognized worldwide for multiple years.

Spartan unites with Optimum Nutrition behind values of human performance, believing firmly in the power of transformational experiences, born through a commitment to unlocking potential by overcoming physical challenges, fueled by the right training and nutrition strategy.

“At Optimum Nutrition, we believe everyone has more potential waiting to be unlocked," Bobby Sheikh, Optimum Nutrition International Marketing VP, says. "Spartan is an incredible platform to challenge people of all fitness levels to move beyond their comfort zones to unlock this potential. We’ve been perfecting sports nutrition for over 35 years, and our products are trusted by athletes across the globe seeking to un harness their ultimate performance – no matter who they are.

"Spartan’s values align perfectly with ours, and we look forward to fueling all Spartan racers, helping them discover the transformative power of fitness.”

Optimum Nutrition will be Spartan’s Official Sports Nutrition partner across 90 event weekends in 2024, spanning 29 markets including the UK, Europe, Asia Pacific and the Middle East. Optimum Nutrition will activate across the Spartan and DEKA event series through brand experiential, sampling and nutrition education, helping competitors prepare for and recover from their ultimate performance.

"Spartan has become a relentless movement, uniting a community of millions of people who have decided they want to be better, healthier, and discover what they’re really made of," Spartan CEO Joe De Sena says of the partnership. "Our mission is to rip people off the couch, out of their comfort zones, and arm them with the right tools and knowledge to transform their lives.

"We have a giant mission, and there’s only a select few other brands out there up for this challenge. Optimum Nutrition is one of them, and together we’re UNLOCKING MORE; an even greater power to change lives. This partnership means millions more people are going to smash what they thought were their limits. That means something.”

About Optimum Nutrition

Part of Glanbia Performance Nutrition (GPN), Optimum Nutrition is the world’s #1 sports nutrition brand, producing a wide variety of high-quality nutritional food supplements and beverages to support an active and healthy lifestyle, including protein powders, energy products and ready-to-eat protein bars. For over 35 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard 100% Whey™, the world’s #1 selling whey protein powder that has fueled billions of workout recoveries worldwide. Optimum Nutrition products are sold in more than 90 countries around the world.

With brand synergies throughout, both Spartan and Optimum Nutrition believe in a world of transformational experiences while encouraging everyone to unlock their potential.

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