Spartan and Tough Mudder have recently welcomed MudGear onboard as an official sponsor, to offer their top-of-the-line performance socks to Spartan and Tough Mudder racers throughout the 2023 and 2024 race seasons in the U.S, Canada, and the U.K.
“We are extremely excited to be working with MudGear, as Spartan and Tough Mudder participants have been loyal fans of MudGear socks since the beginning," Ian Lawson, VP of Global Partnerships at Spartan, says. “It’s fun to finally be able to partner with MudGear and expand our product line to meet the demand of our most dedicated racers.”
Where Can Racers Buy the New Spartan and Tough Mudder MudGear?
Beginning in the 2023 race season, Spartan, Tough Mudder, and MudGear will be collaborating to produce a new line of co-branded performance socks. Both product lines will be available for purchase on-site at all North American and U.K. Spartan race and Tough Mudder events, as well as online at Spartan.com, the Tough Mudder Shop, and at MudGear.com.
“This is a fantastic partnership for our brands as Spartan and Tough Mudder athletes require premium performance products to excel on the obstacle course and beyond,” Mike Lunardelli, VP of Global Merchandise for Spartan and Tough Mudder, says. “MudGear was built around the needs of our athletes specifically, which means these socks can hold up against virtually anything you throw at them.”
MudGear was created in 2012 to ensure that obstacle racing participants have the right type of durable gear and high quality product design to compete in demanding events. Racers have been wearing MudGear for years due to the products’ quality design.
“I’m extremely happy about this partnership because Spartan and Tough Mudder have always been a part of the MudGear brand DNA,” MudGear founder and president, Alex Thrasher, says. “The lightbulb moment that started the company happened on a Spartan Beast course when I saw finishers throwing away their muddy shredded socks. We set out to build a brand of performance socks and apparel that are tough enough for all Spartans and Tough Mudders, wherever they train or race.”
Experience the MADE TOUGHER difference for yourself now at MudGear.com.