Spartan, the world's leading endurance sports and extreme wellness brand, will offer athletes premium hydration at its U.S. finish lines through a new partnership with BlueTriton, making AC+ION™ Alkaline Water the official water of Spartan U.S. for the 2022 and 2023 racing seasons.
“Spartan is extremely excited to enter into this multi-year partnership with a high-quality organization like BlueTriton, and for the opportunity to support the launch of their new Alkaline Water brand AC+ION™,” said Ian Lawson, VP Global Partnerships at Spartan. “Spartan racers will be among the first group of athletes to have access to AC+ION™ Alkaline Water with 9.5pH as it enters the market, and we are looking forward to helping grow the brand awareness and engage athletes across Obstacle Racing, functional fitness and the endurance sports ecosystem. Spartans take enhanced hydration very seriously and AC+ION™ will be a perfect fit to meet their needs.”
The Spartan community can expect to see the Spartan logo on the AC+ION™ label at the finish line at all U.S. events starting in early 2022. Spartan and BlueTriton Brands will work together to feature AC+ION™ on spartan.com and on social media platforms to integrate the new alkaline water into the Spartan community. Racers will also be able to find and purchase AC+ION™ through select retail locations.
“The opportunity to partner with Spartan Race for the 2022 and 2023 race seasons is something we are extremely excited about,” said Ann Legan, EVP and Chief Marketing Officer of BlueTriton Brands. “To be able to introduce AC+ION™ Alkaline Water to a community of dedicated athletes like those who participate in Spartan is something we value tremendously, helping them to hydrate and perform at their best. We believe in unlocking potential and putting it to the test, much the same as Spartan does.”