Nulo and Spartan Team Up to Promote Proper Nutrition for Pets in the U.S.

Nulo and Spartan Team Up to Promote Proper Nutrition for Pets in the U.S.

Great news for Spartan families with four-legged athletes: We're partnering with Nulo, the innovative pet nutrition brand that believes that inside our best friend lives an incredible canine or feline athlete, making Nulo the Official Pet Food and Pet Treat of Spartan U.S.

For humans and animals alike, proper nutrition is essential to feeling our best and achieving our potential. Nulo’s foods are formulated with the help of the nation’s top leaders in animal nutrition, including food scientists, veterinarians, and nutritionists. The brand's dog and cat food offerings are packed with animal-based proteins, are low in carbs, and are infused with functional ingredients such as a patented probiotic used in the natural human food industry — all to promote a healthy body condition and stable energy.

What's the Importance of Good Pet Nutrition?

a dog crawling on a spartan race obstacle

“Athletes understand the connection between fitness and nutrition for themselves, and they understand how it translates to their pets,” Michael Landa, founder and CEO of Nulo, says. “Spartan racers are among the many athletic-minded dog and cat parents who want to ensure their pets benefit from the very best functional foods possible so they can continue to enjoy an active lifestyle together for years to come.”

Our partnership with Nulo includes integration on its digital platforms and social media channels, along with website visibility and event presence. What does that man for you? Racers will have the chance to speak with pet nutrition experts in Colorado Springs, Dallas, Boston, and a dozen other race locations throughout the 2023 season. Plus, Nulo will provide samples and promotional offers to Spartan participants and fans at events and throughout the various platforms we offer.

“Spartan races have grown to be big family-friendly events, and, as we all know, dogs are very much a part of the family and their fitness routines,” Ian Lawson, Spartan VP of Global Partnerships, says. “We have thoughtfully curated best-in-class lifestyle performance brands in a number of different categories to showcase them to our loyal fan base.

"We are excited to have Nulo Pet Food return as a national partner and to work with our Spartan Community to 'Fuel Incredible' pets."

Why Nulo?

a spartan death racer playing with a dog in a field

“If you want to compete at the highest level as a Spartan athlete, I will tell you, 80% of it is nutrition,” Spartan CEO Joe De Sena says. “Pets are no different than humans in that regard. My dog Ernie is my pal and deserves the best food we can get. That’s why we give him Nulo. Pets are part of the family, so let’s feed them properly.”

If you need more information, visit for additional details on Nulo-attended races and to receive a coupon to try out Nulo’s range of premium pet food options, including ultra-premium kibble, freeze-dried raw, meat pouches, toppers, bone broths, supplements, and more.

Media inquiries can be directed to Kim Angell at

About Nulo

Nulo believes that inside our best friend lives an incredible canine or feline athlete. The innovative pet nutrition brand has brought the widest assortment of ultra-premium food formats to more than 6,000 pet specialty retailers across the U.S. as well as online at Amazon and, ensuring that more pets are benefiting from the best functional ingredients for supporting digestive and immune health, skin and coat, mobility and a healthy weight. As one of Forbes Magazine’s “Most Innovative Retail Brands,” Nulo’s range of culinary options (ultra-premium kibble, freeze-dried raw, meat pouches, toppers, bone broth, supplements and more) are high in animal-based proteins, lower in carbs, and scientifically developed to help pets keep up with us for years to come. Nulo enthusiasts include Olympic icons, CrossFit champions, Spartan racers, and world renowned Pet Therapy and Search and Rescue organizations. Nulo was founded in 2009 and is based in Austin, TX.

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