Bring your brand to our community

Partner with the world’s best obstacle course race and our highly-engaged, health-conscious, global community of 8-million strong.



With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.

Want to join us? Shoot us an email at

Interested I’m hosting a Spartan Race at your facility? Email us at


In Japanese, Rakuten stands for ‘optimism’. For more than 20 years, Rakuten has been fueled by mission to create a brighter future for the world.

Rakuten is a global leader in internet services that empower individuals, communities, businesses and society. The company’s 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to nearly 1.3 billion members across the world.

Rakuten is Spartan’s official Global Innovation and “Powered-by” Partner. Calling and messaging app Rakuten Viber is Spartan’s official race-day communications channel, connecting racers from around the world to a global community of Spartans.

Rakuten will support and strengthen the Spartan community through innovative technology and services.


In 1973, Craft founder Anders Bengtsson discovered the perfect baselayer for optimal body temperature management. Ever since then, Craft has been committed to designing innovative apparel for world champions and everyday athletes around the globe.

In 2018, Spartan partnered with Craft to bring their gear to the next level. Craft is now the official apparel of Spartan. Their comfortable fabrics and innovative designs are engineered for high performance, on and off the course. Plus, each piece of clothing is designed with a Spartan level of endurance in mind.


Since 1903, Harley-Davidson® has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility.

Harley-Davidson® motorcycle riders come from diverse backgrounds. What all riders have in common regardless of their age, gender or ethnicity is they are all freedom-loving, adventure-seeking individuals whom aspire to the things we believe in the most: the rebel spirit in all of us, love, unity, individuality, personal freedom and humanity. Our riders display a commitment to strength, perseverance and pushing the limits.

With a shared passion for adventure that engages your body and mind, Harley-Davidson® is proud to be the ‘Official Motorcycle’ of Spartan US.


BODYARMOR is the premier sports drink, made for athletes, by athletes. It’s the Official Sports Drink of Spartan and proudly handed out at the finish line.

BODYARMOR is dedicated to providing today’s athletes with the best in sports nutrition and hydration. Their natural flavors and sweeteners provide a great taste, straight from nature. Plus, the potassium-packed electrolytes in every drink give you the energy you need for your next workout.

Whether you’re an Olympic athlete, obstacle course racer or just serious about hydration, BODYARMOR provides the Superior Hydration you need.


You've trained like a Spartan for months, leaving your blood, sweat and maybe a few tears on the course. As you cross that finish line, recover clean with an ice-cold can of FITAID.

Why FITAID? After earning a few battle scars, your body deserves a FITAID. Each can is jam-packed with clean essential vitamins and nutrients (like BCAAs, glucosamine, turmeric, vitamins and electrolytes) to help improve joint health, reduce post-workout inflammation, decrease soreness, replenish electrolytes and aid muscle recovery. Plus, you can look forward to a refreshing Mixed Berry taste after all that hard work.


  • Experiential Expo Footprint
  • Sampling and Sales
  • On-course and Obstacle Branding
  • Live Stream Ad and Brand Integration
  • Web, Email Marketing and Social Features
  • Licensing and Merchandise
  • Broadcast and Live Media on ESPN
  • Feature on
  • SpartanUP! Podcast and Life.Spartan Blog
  • Sponsorship of Spartan Pro Team and Athletes
  • Social Influencers Campaign
  • World / Regional Championship Series

For more information on brand partnerships, media, licensing, corporate health & wellness, and executive training, email


USAA is Spartan’s Official Military Appreciation Sponsor and Presenting Sponsor of the 2019 Honor Series, a series of races held on or near military installations that unite servicemembers and their communities to honor the warrior spirit. USAA and its members know the meaning of service, camaraderie and dedication. And, Spartan is proud to have a sponsor that shares these roots and core principles.

USAA is proud to provide members and military exclusive discounts.

  • Any Spartan Race: 25% off race registration.
  • Honor Series races: Complimentary spectator passes for family and friends by showing your USAA card or military ID on-site
  • Honor Series races: 10% discount on Spartan Race merchandise by showing USAA card or military ID on-site.


Spartan athletes are dedicated to overcoming any obstacle and focusing on the ultimate goal. They move with purpose, no matter the conditions. Rain, snow, mud or even rocks – all are taken in stride.

At Yokohama, this same attitude and dedication is what guides them to build tires that meet the demands of today’s drivers. No matter what kind of roads they choose to travel. That’s why they are proud to be the Official Tire of the U.S. Spartan Race Series and a sponsor of the 2019 Spartan World Championship.

Yokohama Tires. GO STRONG.


A good source of protein is essential for athletes. But getting your protein from a powder is overrated. Gone Rogue high protein chips ditch the powder and pack the protein you need into a delicious, crunchy bite.

Gone Rogue chips aren’t your average chip. The official high-protein chip of Spartan Race will energize you for whatever challenge you take on.

Each bag contains 17+ grams of protein and fewer carbs than your average bag of chips. With all that protein, you'll have the energy you need to get through race day, rest day and every day in between.


Built for untiring grit and peerless durability, Luminox matches Spartan racers' mental and physical toughness. As the watch of choice for the U.S. Navy SEALS, Luminox is the perfect fit for the rugged and daring Spartans. As racers wrestle over lofty walls and compete against miles of intense terrain, the modern-day Spartans carry an unwavering spirit of the fierce Spartan warriors - historically distinguished for their mental rigor and military preeminence.

Equipped with Luminox timepieces, Spartans will be able to test their limits through the toughest conditions. The partnership of Luminox and Spartan is a fascinating juxtaposition of the supreme symbols of strength, fitness and grit.


Spartan began in the rolling hills of the Green Mountain State. So did Darn Tough socks. Partnering with Spartan to become the Official Spartan Sock was, to say the least, a natural fit.

Each sock is carefully crafted in Darn Tough’s Northfield, Vermont home, just outside of Montpelier. Darn Tough’s socks are made of ethical Merino sheep wool and are crafted for optimum comfort and durability in every situation. From skiing to hiking to the Spartan course, they’re perfect for all of your adventures. Plus, they’re guaranteed for life.

#FindYourTough with Darn Tough.


At Nulo, they know that competing at the highest level requires a wholesome, high-performance diet - for both you and your pet.

Nulo’s mission is to fuel your pet’s inner athlete with top-quality foods and treats that are made with wholesome ingredients, including high animal-based proteins, low carb ingredients and a patented probiotic. Nulo’s formulas contain all of the things your pets need. And nothing they don’t.

Learn how Nulo uses input from the nation’s leading animal nutritionists to help bring out the best in your pets at


Vitamin Shoppe is the premier spot for purchasing vitamins and supplements. Since 1977, they’ve helped each person who walks through their doors with health and wellness goals. Their expert team online and in each store is dedicated to providing top-tier supplements.

Spartan athletes dedicate their lives to overcoming obstacles. Their commitment to health and focus on their goals is unmatched. As the official supplement retailer of Spartan, Vitamin Shoppe is dedicated to making the world a healthier place alongside these incredible athletes.


At 24 Hour Fitness, they believe that anyone can achieve their dreams with the right support. Whether you’re training to improve your race day performance, or your health and fitness for everyday life, their team is united in one mission: to help you achieve your results, your way.

It’s why they’ve partnered with Spartan to provide the certified trainers and goal-crushing workouts you need to conquer obstacles, on the course and in your mind. It’s why they help build fitness plans for success, with the perfect combination of gym and outdoor workouts, group fitness classes and digital coaching. It’s why, at the finish, only one measure matters. Your race. Your results.


When you cross a Spartan finish line, the first thing on your mind is probably food. The good news? You’ll be handed a nutritious Kashi Bar right as you get your medal.

Kashi is proud to be the Official Bar of Spartan. They make their bars with simple, wholesome ingredients, designed to keep you going even after your race. Each Kashi Bar is made from ethically sourced ingredients. That means that they’re as good for the planet as they are for you.

Treat yourself with a delicious, guilt-free Kashi Bar at the finish line of your next Spartan Race!


Welcome to the jungle! MTV’s The Challenge is back with the wildest season yet, War of the Worlds 2.

Brace yourself for the bloodiest battles and the most savage gameplay the Challenge has ever seen with a game-changing twist. It’s a brave, new, war.

Tune into The Challenge: War of the Worlds 2 Wednesdays at 9/8c on MTV.

Do you have what it takes to go toe to toe with some of the greatest competitors on tv? Do you want to be pushed to the limit for the ultimate cash prize and a chance for all the glory?

Visit to find out how you can audition for a chance to participate in an upcoming season of MTV’s hit series The Challenge at a Spartan race this fall.

To be considered, you must be at least 21 years of age.