001: Nicole DeBoom: Founder of Skirt Sports

Synopsis:

Nicole Deboom is the epitome of “following your passion.” Her triathlon passion transformed her life. It was how she met her husband who was the inspiration for her endeavors. It also led her to the epiphany that gave birth to a pioneering running skirt business and inspired her when she needed a winning approach to success. Even with limited experience, she found a nontraditional approach that thrived. Despite naysayers, her first victory in a triathlon launched an athletic apparel revolution.

Lessons:

  1. Entrepreneurs must have 100% belief in their ideas or they won’t make it.
  2. Get comfortable being uncomfortable.
  3. To be successful, break down long runs into short achievable gains.

Panel Notes:

Searchable Terms: entrepreneurship, women entrepreneurs, triathlon, skirt sports, running, running skirts, business plans, running epiphanies

Resources/Mentions: Skirt Sports http://www.skirtsports.com/

*This is a sampling of our Spartan Up! podcast episodes. For the most recent episodes, and audio episodes, please visit www.spartanuppodcast.com