063: Juliet Starrett: The Secrets to Gym Success and Escaping Hippos

Unwittingly paddling into hippo infested waters on the Zambezi was the perfect, if unintentional, predictor of later success for Juliet Starrett who co-owns the San Francisco Crossfit with her husband Kelly. After the most lethal mammal to man upended her canoe, she was already strategizing her plan to survive midair. This is the perfect metaphor for making it in business: peril will gauge a sneak attack at the most inconvenient times and you gotta summon up the fortitude and flexibility to adjust your strategy when suspended at the height of danger. There is simply no time to lick your wounds.

Lessons:

  1. Taking risks in your day to day life helps prepare you for the risks in business.
  2. Be or recruit someone who is highly organized as an essential member of your team.
  3. To retain quality staff, create enough space for them in the company to diversify and grow.

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