212: Be better than yesterday - Joe DeSena and David Labistour, CEO OF MEC

Mountain Equipment Co-op (MEC), is the REI of Canada whose founder wants you to be part of the company, find your purpose and GET OUTSIDE! Raised in South Africa and served in active combat in Angola, his toughest challenge was actually finding a job once he moved to Canada. In this episode we will learn how to define ourselves in difficult moments, find our purpose and how going through tough situations actually fortifies you with a more full life to “suck the marrow out of every experience.”


  1. The worst thing you’re going through in your life turns out to be the best
  2. Structure your organization to give customers what they need
  3. Get off the couch and out the door!
  4. Use your profits to give back and improve your community
  5. Success is not necessarily measured in dollars
  6. Evaluate yourself against who you were yesterday
  7. Be better than you were yesterday
  8. Come out of experiences with a positive frame of mind
  9. As a young person seek a right of passage- embrace discipline and hardship
  10. Be of value to your country community and family
  11. It’s not about finding happiness, FIND PURPOSE
  12. Don’t be too scared to fail
  13. Learn how to define yourself in difficult moments
  14. Be able to handle tough situations and stress to have a full life
  15. Suck the marrow out of every experience
  16. Be ready and open for the opportunity, it’s about timing and luck
  17. Appreciate today
  18. Design your company to caretake the environment

This episode of “Spartan Up!” is sponsored by Athletic Greens. Get 20 travel packs free when you order at https://athleticgreens.com/spartan


  1. MEC




  • Producer – Marion Abrams, Madmotion, llc.
  • Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye.
  • Synopsis – Sefra Alexandra

© 2018 Spartan