203: Rich Roll | Plant Powered Athlete

One of the World’s Fittest Men, began his journey to health at 39. As a full-time ultra-endurance athlete, Wellness Evangelist & plant-based nutrition advocate- he believes we all must “be more audacious in our aspirations.” On this episode he allows us to rethink our relationship with nutrition, our obsession with protein and how to access our “vast reservoirs of untapped potential.”


  1. Ask yourself what you want your life experience to be.
  2. Always strive to maximize your potential
  3. Life is not linear
  4. Don’t let perfection be the enemy of progress to your fitness and nutrition
  5. Mood Follows Action : train yourself to be consistent regardless of your emotional state
  6. Don’t be afraid to set goals that scare you


6:30 : “Plant based diet isn’t just celery & carrots”
7:15 : How to promote longevity
11:00 : Are you a fan of moderation or prone to extremes?
12:20 : An existential crisis at 39 years old: being pudgy & a heart scare
12:45: Recalibrate your relationship with food, nutrition & fitness
13:15: Rehab for food: a seven day juice cleanse
14:25 Understanding the growth and evolution of plant based diets


Official Website

Rich Roll Podcast

Rich Roll’s book Finding Ultra




  • Producer – Marion Abrams, Madmotion, llc.
  • Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye
  • Synopsis – Matt Baatz

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