152: Ben Weiss | Why Should You Unbelieve?

The founder of Bai beverage has 5 tenets for success: be audacious, authentic, tenacious, obsessive and inspire others to be great. It’s no wonder he built a company that just sold for 1.8 billion. A company that uses the civet to represent the highest achieving employees has to be a little different. Bai has bucked many beverage company trends and has been incredibly successful. See the quirky company tour in this week’s episode, the secret Bai basement, and hear how Ben Weiss built the company and drives innovation.


1.You can’t fail by working hard.

2.If you’re able to unbelieve, life can be unbelievable.

3.To be successful with your product you need to be able to read and tap into the zeitgeist. Be nimble.



The Unbelievers Trailer


Producer – Marion Abrams, Madmotion, llc.

Hosts – Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle

Synopsis – Matt Baatz

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