147. Pete Cohen | Don’t Give Up!

Have you given up? Know someone who has? There’s an answer for everything and Pete Cohen thinks he has it. We live a life our ancestors may have envied, largely free of hardship, so why are so many unsatisfied? Why, Cohen asks bluntly, is the world so messed up? A lot of us, he says, have simply given up. It shouldn’t be this way. Cohen taps from a career of helping people and seeing his wife beat the odds of “terminal” cancer to give you strategies to optimize your life.

Three Lessons:

  1. Striving keeps us vital.

  2. Action leads to inspiration, not the other way around.

  3. Always have an ikigai, a reason for being.



  • Producer – Marion Abrams, Madmotion, llc.
  • Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, Dr. Delle & David Deluca
  • Synopsis – Matt Baatz

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