600,000 Racers Will Enjoy Maximum Nutrition and Recovery Following Ultimate Tests of Fitness and Endurance
Boston, MA – Spartan Race (www.spartan.com), the world’s leading obstacle racing company announced today a brand new partnership with LifeAID (www.lifeaidbevco.com), the leading nutrition and supplement company focused on bringing to market products targeted toward active and healthy lifestyles. Together, the two brands will make LifeAID BevCo’s leading recovery product FitAID available to nearly 600,000 Spartan racers in 2016.
“We are thrilled to be partnering with Spartan Race and believe FitAID provides the perfect nutrition and recovery after a challenging race,” stated LifeAID President Aaron Hinde. “Whether it’s a Sprint, a Super or a Super Beast, Spartan Racers go through hell out there, and FitAID offers them a taste of heaven at the end. We love being an integral part of this community.”
LifeAID, with its FitAID line, is a leading ready-to-drink product in functional fitness, being sold at thousands of CrossFit® gyms in 20 different countries. They also have national distribution in The Vitamin Shoppe®, are sold in HEB®, Earth Fare®, Hyvee Markets® and are rolling out in Whole Foods Markets® in Q1 in 2016. Spartan represents an extension of LifeAID BevCo’s current footprint in functional fitness. LifeAID will be collaborating with Spartan in 2016 on a series of videos as well as some other initiatives to elevate both brands.
“Similarly to how Spartan Race strives to challenge, elevate, and inspire our athletes toward better, healthier lifestyles, LifeAID aims to assist athletes like ours in those endeavors,” said Spartan Founder and CEO Joe De Sena.“LifeAID is a leader in creating all-natural products that help athletes recover after challenging events. We’re proud to work with a partner that believes in empowering athletes as much as we do.”
FitAID was designed with one goal in mind – to assist elite athletes in their training, athletic execution and recovery in a great tasting, low calorie formula.
“This is the largest sampling endeavor we’ve ever engaged in at LifeAID ,” said LifeAID CEO Orion Melehan. “As we extend our footprint into natural and specialty channels in 2016 and beyond, partnering with a global leader in fitness and endurance like Spartan is the best way to elevate our brand, drive significant sales with our gyms and retail partners, and create lasting brand loyalty among consumers with FitAID.”
About Spartan Race, Inc.
Spartan Race is the world’s leading obstacle race company and the first of its kind to feature timing and global rankings. With more than 170 events in 25+ countries planned for 2016, Spartan Race has more than 1 million global participants, and offers open heats for all fitness levels as well as competitive and elite heats. With nearly 5 million passionate social media followers, health and wellness products, as well as the popular NBC television series, Spartan Race has made obstacle racing one of the fastest growing sports—and lifestyles— in the world. Spartan Race features races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating each year in the Reebok Spartan Race World Championship.
Visit http://www.spartan.com for more information.
Founded in 2011 by entrepreneurs Orion Melehan and Aaron Hinde, LifeAID is focused on developing and bringing to market targeted nutritional products to supplement your lifestyle. Their current portfolio of products include FitAID, PartyAID and GolferAID with FocusAID, TravelAID and FitAID Fuel scheduled for release in 2016.
FitAID is the functional ready-to-drink supplement for functional fitness. The LifeAID team designed FitAid to meet the unique demands of elite athletes creating a formula that enhances athletic execution and speeds recovery. FitAID tastes great, with only 45 calories per can sweetened with organic blue agave. And all FitAID ingredients are natural, paleo-friendly, and gluten-free. FitAID is the product for athletes on the move. For additional information visit http://www.lifeaidbevco.com